Tour de Force Consultants

:: Yahoo + Tumblr = Big Win. Facebook + Tumblr = Bigger Win ::

Mon, 20 May 2013 10:13:52 +0200

Yahoo is going to buy Tumblr for $1 billion on Monday according to reports.In this post I will explain to you why the media is freaking out, why big companies need to make more bets like this, why

See on linkedin.com

The difference between content marketing and content strategy

Mon, 20 May 2013 10:11:34 +0200

The difference between content marketing and content strategy manifests in the way you conceive, create, publish and then distribute your content.

Suppose you want to reach a destination “A”. In order to reach “A” you start walking and let us call that walking content marketing. Content strategy is the path that you take to ensure a safe and speedy arrival at “A”. If content marketing is an action, then content strategy is the brain behind that action.

Strategy, as we all know, is a series of actions that we take in order to arrive at a desired result. There is no use performing tasks without having an idea of what you need to do, at what time, for whom, and how.

Does content marketing precede content strategy or is it the other way around? Ideally, it is the other way around and in fact they both need to go parallel. But if I work for you, I would start with the latter.

See on crediblecontent.net

A Visual Guide to Twitter

Mon, 20 May 2013 10:09:47 +0200

This infographic provides a visual guide and a brief synopsis of different uses for Twitter.

It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.

See on twitter-promo.com

Osborne's plan to help housebuyers 'could cause another crash': Sir Mervyn raises fears of US-style sub-prime crisis

Mon, 20 May 2013 09:29:44 +0200

Outgoing Bank of England governor Sir Mervyn King said Chancellor George Osborne’s Help to Buy scheme was ‘too close for comfort’ and could damage the mortgage market.

See on dailymail.co.uk

Customers Don't Want Ads, They Want A Conversation

Fri, 17 May 2013 11:43:31 +0200

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends…

TourdeForce’s insight:

Jonathan Haynes, Tdf Consultants, “Good point, but wasn’t it always thus, albeit on a more basic level. Traditionally the best marketing has always been that which empathises with its intended customer base. Engagement is merely an extension of this.” www.tourdeforceconsultants.com

See on fastcompany.com

Pope Francis attacks 'cult of money' in reform call

Fri, 17 May 2013 11:08:59 +0200

Pontiff says politicians need to be bold in tackling the root causes of the economic crisis

See on guardian.co.uk

Immigrants now make up 13% of the British population as it’s revealed more Europeans arrived in the UK in the past decade than in the previous 50 years

Fri, 17 May 2013 11:01:03 +0200

New data from the 2011 Census showed that 3.8million came to the UK’s shores in the previous ten years, doubling the number who were already living here.

See on dailymail.co.uk

Amazon launches its own virtual currency called Coins and gives 'tens of millions' away for free to US Kindle owners

Tue, 14 May 2013 13:43:37 +0200

Amazon has launched its own currency called Amazon Coins. Coins can be used to buy games, apps and in-app purchases from the Kindle Fire Appstore.

See on dailymail.co.uk

Etude Twitter 2013 des opérateurs de téléphonie mobiles Français

Tue, 14 May 2013 11:12:43 +0200

Depuis maintenant plusieurs années, les opérateurs de téléphonie mobile sont présents sur Twitter. Comment ont-ils réparti leurs comptes ? Quelle stratégie et quels sont les utilisateurs ciblé

See on webmarketing-com.com

Business Improvement and Older Employees

Thu, 09 May 2013 12:40:59 +0200

TourdeForce’s insight:

Jonathan Haynes, Tdf Consultants comments, “Companies need older, experienced candidates as well as fresh, young minds. What is also important is to bring in talent from other industries. ompanies become too fixated on the idea that only someone with direct experience is relevant to a job. Not so - pigeonholing in any form is the death of most companies.”

See on workplaceinfo.com.au

Business Improvement and Older Employees

Thu, 09 May 2013 12:30:15 +0200

See on workplaceinfo.com.au

World's Best Value Destinations For Your Startup Company [INFOGRAPHIC]

Thu, 09 May 2013 12:29:04 +0200

Where do you go to build your startup before you get investment?

The following infographic from Funders and Founders showcases the places to start your startup that offer the most value for your bootstrap money.

Some of the study’s results, presented in the infographic below, include:

Egypt ranks first among Arab countries and second globally in terms of providing a low-cost environment for entrepreneurs.India ranks first globally in the list of countries that have lower living cost for new entrepreneurs.In Europe, Bulgaria, Portugal, Macedonia and Poland are considered the most convenient countries for startups with limited budgets.With $6,000 in India, you can comfortably bootstrap for 6 months (eating out for every meal).Morocco (Casablanca) this year rated the 3rd most welcoming country for outsiders in the world.

See on fundersandfounders.com

Social Media and the Growth of E-Commerce – infographic

Wed, 08 May 2013 12:36:28 +0200

Social Media And The Growth Of E-Commerce – infographic Did you know that e-commerce, which

See on hosting.ber-art.nl

Sagging demand for exports is dragging down economic growth everywhere

Mon, 06 May 2013 14:40:21 +0200

Indonesia’s economy grew at just 6.02% in the first quarter of 2013, compared with the previous year. That’s the slowest growth in two years, and it’s in large part due to flagging export demand.

See on qz.com

“Entrepreneur visas” and other new measures in France to support enterprise

Mon, 06 May 2013 14:17:51 +0200

Following the “Assises de l’entrepreneuriat” – a entrepreneurship round table initiated by Ms.

See on invest-in-france.org

Vince Cable: Consider RBS break-up to increase banking competition

Sun, 05 May 2013 11:59:22 +0200

Business secretary speaks out against rush to sell bailed-out bank, saying it could be used to make sector more competitive

See on guardian.co.uk

George Osborne to tell IMF that austerity U-turn would do damage

Sun, 05 May 2013 11:58:32 +0200

Chancellor to stick to austerity strategy and defend stance at upcoming London talks

See on guardian.co.uk

Credit Rating Agency Admits You Shouldn't Trust Its Credit Ratings

Wed, 24 Apr 2013 08:25:40 +0200

Here’s yet another reason we may never trust credit-rating agencies again: One of the biggest of them has just suggested that we shouldn’t.

See on huffingtonpost.com

An elderly crisis and a youth crisis: South Korea’s got it all

Wed, 24 Apr 2013 08:22:39 +0200

With around a quarter of its population older than 60, Japan has rightly earned its rep for having the worst demographic crises in the world.

See on qz.com

The global economy is losing steam

Wed, 24 Apr 2013 08:17:52 +0200

Recent data shows growth is slowing in the United States and China, while Europe’s recession is still underway. And even though Japan has announced a massive stimulus program, it’s not likely to grow much this year either.

See on money.cnn.com